A search and authority read on brightviewhealth.com, built on your live ranking data. You've got a strong base to build on. The growth is sitting in the non-branded searches you don't show up for yet.
As BrightView shifted from a referral-partner model to a patient-centric one, organic search moved to the center of the growth strategy, and that is exactly where it belongs for a 73-location network heading past 100. When the goal is patients finding you directly, search is the channel that has to carry the most weight. This audit is about making organic pull that weight.
So the strategy isn't in question. On the call, the real friction was clear: speed of execution. Strategies are on track, but in a PE-backed company moving past 100 sites, "on track" loses to "this quarter." That is the gap we built this audit around.
Technical SEO, schema, location pages, GBP and reviews, blog content. You've got a real base in place to build on.
Authority and visibility on the non-branded searches that bring in new patients who don't know your name yet.
Every month off page one on a term like "drug rehab" is 12,000 searches handed to competitors.
Off-site authority, built fast. The one lever your current setup isn't pulling at scale.
Before the gaps, the honest wins. There's a real foundation here, which is what makes the upside reachable. None of it is finished though, and the rest of this report is the work it takes to capture it.
"brightview health" and your location brand terms rank #1–2 across the board. Branded demand is fully captured.
Your location pages put you on the board in most markets, but a lot of them sit at #4 or #5, below the top 3 where most clicks go. The local pack is still wide open. Real upside here.
On-page SEO, schema and title structure are in solid shape. The December rebuild gave you a healthy platform to build from, with room to keep optimizing as you grow.
Informational content already pulls organic traffic daily, from "sublocade shot" to "most addictive drugs." The opportunity is turning that into the commercial, non-branded visibility that brings in new patients.
Your in-house push on Google Business Profiles and reviews is the right priority for a multi-location patient funnel.
Your phased, priority-market approach to location pages is a sensible start. We'd take it further and faster, and pair it with the authority work that actually moves these pages.
Here are the head and category terms that describe exactly what you do. Combined, they're more than 41,000 searches a month. Not one of them ranks on page one. The bar is the monthly search volume. The number on the right is where you currently sit.
The pattern is the story. You dominate searches that already contain your name. You vanish the moment someone searches for the service without knowing you exist. That second group is every new patient who hasn't heard of BrightView yet, and it's the larger pool by far.
We grouped your ranking landscape the way we'd attack it. Each tier needs a different move, and the sequencing is what keeps the work fast and provable.
The broadest, highest-intent searches for what you do. These are the hardest to win and the most valuable. The goal here isn't overnight, it's steady movement, and a couple are closer than they look.
Searches by addiction type and service. You already have pages built for most of these, which means the content exists, it just has no authority pointing at it. This is the richest near-term pool, led by one massive term.
Your steadiest base, but not finished. Most location pages rank in the top 5, but a lot of them sit at #4 or #5, just below the top 3 where most clicks go. The play: protect the winners, pull the rest into the top 3, and close the laggards in priority markets. Quick, winnable, and a lot of it.
These three combine real search volume with low keyword difficulty and a starting position that's already close. They're built to prove the model in the first 60 to 90 days, not a year out.
Google ranks pages on two things: relevance and authority. Your relevance is in solid shape, the pages exist and the structure is sound. What's largely missing is the second signal. External links from credible sites are the vote of confidence that pushes a page from page three to page one, and that's the lever almost nothing in your current setup is pulling at scale. We'd build that authority while continuing to sharpen the on-page and AEO work on the pages we're pointing it at.
Your PR is in-house, which is great for awareness, but PR rarely lands the targeted anchor text that ties a link to the keyword you're trying to win. Directory listings help baseline trust but don't move competitive head terms. The result is what the data shows: strong pages with no authority behind them.
And the math on position is brutal. Industry click data is consistent: the top 3 organic results take the clear majority of clicks, and page two earns almost none, under 1%. The #1 spot alone pulls roughly a quarter of all clicks for a term. A page sitting at #28 isn't getting "a little" traffic. It's getting effectively zero.
Take "drug rehab," 12,000 searches a month. At #28, your share is essentially nothing. Move it into the top 3 and you're in front of the bulk of those searches every month. That's the difference one term makes.
You aren't measuring traffic from AI search yet. As patients increasingly start in ChatGPT and AI overviews, FAQ-structured content and clean schema decide whether you get cited. It's a gap worth closing before it widens.
SEO has two halves. You've built the first one. The second is where the movement comes from, and it's the half that lifts a strong page from where you sit now into the results people actually click.
The content and structure Google uses to understand what a page is about and whether it deserves to show up.
Links and mentions from other credible sites that vouch for you. Think of it as the rest of the web voting for your page.
Authority only counts when it comes from the right places. We don't chase volume or cheap directory links that Google ignores, or worse, penalizes. Every link we build has to clear a real standard.
We target established sites with a domain rating of 30 or higher. Links from weak or brand-new domains pass almost no authority, so we don't bother with them.
The site has to actually get visited. A highly trafficked page passes far more weight than one nobody sees, no matter how its score looks on paper.
Health, recovery, medical and local sites, where a link to you makes sense to a real reader and to Google, not random pages chasing a number.
Real placements on real sites, earned through outreach with the right anchor text. No link farms, PBNs or paid schemes that get discounted or flagged.
A link only lifts the page it points to. Most SEO and PR firms send everything to the homepage because it's the easy default, so the authority never reaches the pages you actually want ranking. We build links straight to the specific service and location pages we're targeting, so the weight lands where it counts, and the people who click through arrive on the page that matches what they searched.
Where you sit today: your on-page half is in good shape, which is exactly why this is within reach. The off-page half is the gap, and it's the one we'd build. Strong content plus real authority is what turns those 41,000 monthly searches into patients.
Most agencies sell cheap links from farms and private networks. They're fast, they're cheap, and they don't move rankings. We do the slower thing that actually works: we earn editorial links from real publications, the way good PR works, just tuned for search.
We build a target list of reputable, well-trafficked sites that clear the bar above: health, recovery, medical and local outlets where being mentioned actually means something.
We create genuinely useful content their audience wants, then pitch it to their editorial team. Real material they're glad to run, not spun filler built only to carry a link.
We collaborate with the people who actually own the site to place that content, with the link sitting in the right context and pointing to your target page with the right anchor text.
This works like PR, but we deal with different teams and a different goal. Those relationships compound, which turns one-off placements into a repeatable source of authority over time.
Because they don't work. Link farms and private blog networks are cheap for a reason, and Google discounts them, increasingly penalizing the sites that lean on them. Our time, and your budget, goes into earning placements on publications that genuinely carry weight. It's more work, and it's the only version that holds up.
You don't need another vendor with a layer of account managers between you and the work. Here's how we'd run it, and how it answers the friction you flagged on the call.
The core lever for your Tier 1 and 2 pages, earned through the editorial process above. This is where most of the movement comes from, and the part we'd weight your budget toward first.
We restructure target pages around the FAQ-style content and schema that AI search and Google both reward, so you start showing up in AI overviews and citations, not just blue links.
A unique angle we're already building with Shore: credible, relevant links between portfolio healthcare companies. Authority you can't easily buy, sitting inside your own ecosystem.
Our in-house tool scores your site against competitors every week using live ranking, AI-search and page-speed data. You see movement as it happens, with clear attribution, not a vague monthly recap.
You work directly with Jordan Schneider, our CMO and a 20-year SEO operator, in a shared Slack channel. Client services backs him up, but he runs the relationship. That's how we move at PE speed instead of agency speed.
SEO works best when one team owns it end to end, strategy, content, authority and reporting, with a single line of accountability for the results. That's how we'd run it: as your SEO partner, moving at the speed you need, not a vendor bolted onto the side. We start focused on the link-building wedge to prove it fast, then expand into owning the full organic program from there.
We don't want a big-bang contract. We want to earn the next phase. The smart move is a focused phase-one program against the lowest-hanging, highest-value terms, the three quick wins above, so you see real movement before you commit to scale.
The return is measured in patients, not rankings. A single high-volume term pulled into the top three, or a priority market lifted into the local pack, puts you in front of people actively searching for care every month. That's the lens we'd hold every dollar against: cost per ranking gained, cost per patient, not cost per task.
We scope the investment to the pace you want to move, and we built our model to be efficient enough that starting focused is genuinely worth your while. We'll walk you through exactly what that looks like on our next call.
Investment is scoped to the pace you choose. We'll talk numbers live, once we've agreed on the phase-one target set.
This audit is yours either way. If a phase-one program makes sense, the next step is a short working session to lock the target keyword set and monthly link volume.
Book a working session